The core of our work is rooted in the fine dynamism of creative intelligence backed by indepth research that guides our creative process.
Nestled in the heart of Victoria, British Columbia, Nubian is more than just a restaurant—it’s a vibrant celebration of Nigerian heritage, bringing rich flavors, bold spices, and cultural storytelling to the bustling food scene.
By blending authentic Nigerian cuisine with a modern dining experience, Nubian offers a culinary journey that bridges cultures and traditions.
Our Role:
BrandComms partnered with Nubian to craft a distinctive brand identity that captures the essence of Nigerian culture, tradition, and adventure.
Our goal was to create a visually striking yet deeply symbolic identity that reflects Nubian’s role as a culinary guide to authentic Nigerian flavors.
Our work included:
1. Logo design – A bold, elegant script inspired by traditional Nigerian topography.
2. Color palette & typography – A fusion of warm, rich tones and modern elegance
3. Brand messaging – A voice that conveys the richness of Nigerian culture through food
4. Marketing materials – Cohesive branding across menus, packaging, and digital platforms
5. Symbolism & Storytelling – A four-pointed compass star hidden in the typography, guiding diners on a unique food journey
The Outcome:
A visually compelling, story-driven brand that positions Nubian as a must-visit destination for lovers of authentic Nigerian cuisine in Canada.